One wouldn’t usually think of swimwear being associated with romance, the arts and music, however once in a while, extraordinary associations are made, moulds broken, and mindsets shifted.

The story behind our brand, is one we hear so often. With 68 percent of Australian women considered ‘curvy’, it was born out of frustration at an obvious gap in the market. Knowing they were in the swimwear industry, the business owner’s curvy friends began crying out for them to make authentic swimwear for curvy girls that properly fit and supported them.

This was at a time when the body positivity movement was beginning to gain momentum, yet there was still a societal belief that larger women didn’t swim and therefore there was little variety on offer for them.

Trying on swimwear can be a confronting experience for most women, no matter what your size, but when you have limited offerings and stores don’t cater to your shape, it can be an even worse experience.